Vacancy Details
Job details Job industry : Entrepreneur/Businessman/Outside Management Consultant Job segment : Entrepreneur/Businessman/Outside Management Consultant Job role : Director Job skill : written and oral communication skills Position vacant : Director of Marketing Job location : Berwyn,  Pennsylvania		Job details Company name : B Lab Minimum experience : 5 years Maximum experience : 10 years Job type : Permanent Gross pay : Between $60-$100k Yearly Job posted : May 15, 2008 Job view count : 471
Job description Job description: B Corporation is a new type of corporation which uses the power of business to create public benefit. B Corporations meet high performance and legal standards and build collective voice through the power of the unifying B Corporation brand. Position Functions: Differentiation: Help existing B Corporations differentiate their businesses Develop and increase use of materials for B Corps to communicate B Corp status internally and externally to consumers, employees, business partners, and investors who want to support ‘good companies’, not just good marketing. Awareness: Increase awareness of B Corporations to potential B Corps, thought leaders, and the general public Develop and execute B Corporation branding strategy, including web, co-branding, pr/writing/blogging, media partnerships (i.e. GOOD Business), events, advertising, etc. Work with recruiting team to develop and activate community partnerships with sustainable business associations (i.e SVN, BALLE, Investor Circle, Coop America, 1% for the Planet, ICIC, Interra, World of Good, etc). Attend and present at industry conferences. External Contacts: Existing and potential B Corporations; B Corp Community, Service, Capital, Media, and Supply Chain Partners; B Lab’s marketing partners (i.e. Ammirati) and Branding Advisory Council. Accountability: Report to B Lab Co-Founder, Jay Coen Gilbert Req. candidate profile : Qualifications: Passion for using business to solve social and environmental problems High energy, self-managing, entrepreneurial personality Strong relationship-building, communications, and organizational skills 5-10 years experience in business, preferably in a role which required managing external relationships How to apply : Register to view Third party mediation allowed : No Telecommute : No
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